Working for you

Little girl shouting

As the voice of the early years sector, we are committed to speaking out on your behalf. 

We have a proud history of successful campaigning, and working with practitioners, peer organisations and policymakers to effect positive change in the early years sector.

We represent your views and concerns in a number of ways:

  • Direct line to government: we regularly meet with senior representatives from the government, including the Cabinet Office, Department for Education, and the House of Lords to inform their work on important issues, such as early years qualifications and the 30 hours entitlement scheme. We are also a member of the Department for Education’s (DfE's) strategic partner group, which helps influence the development of early years policy.
  • Campaigning: our landmark Rewind on Ratios campaign successfully blocked government plans to relax childcare ratios in England. Our current Fair Future Funding campaign is calling for sustainable long-term funding for the early years sector.
  • Working together: we work closely with other early years organisations to present a united voice to government.
  • Strong media presence: we are regularly featured in both national and local media. 

Our campaigns 

Fair Future Funding

Our Fair Future Funding campaign is calling on government to ensure that early years funding increases to cover rising business costs over the long term. We are calling for the government to introduce a mechanism to ensure funding properly covers the cost of delivering the 30 hours 'free' childcare places. Join thousands of practitioners and sign up as a campaign supporter today. Parents can sign up here.

Minds Matter

Our landmark Minds Matter survey looking at the effect of working in the early years on practitioners’ mental health and wellbeing revealed that sector challenges – particularly workload and paperwork demands – are having a significant negative impact on a high proportion of early years practitioners. We are calling for both the DfE and Ofsted to work with us to review current administrative and paperwork requirements in the sector. Read the full Minds Matter report.

Better without Baseline

We are part of the cross-sector Better without Baseline campaign. We are calling for baseline assessments (tests for children carried out at the beginning of reception) to be scrapped. We believe they will create a stressful environment for children, and cause children to be incorrectly labelled as failing.

Inspiring a Future in Childcare

We are supporting the Inspiring a Future in Childcare campaign, which aims to raise awareness of the number of opportunities for employment in the childcare industry and encourage more people, especially young people, into the early years sector.

Summer-Born Campaign

We support the Summer-Born Campaign, which is calling on government to allow parents of summer-born children to delay their child’s entry into reception.

What else should we campaign about?

We are committed to standing up to government and speaking out on behalf of you and the sector when needed. But to be an effective voice of the early years sector we need to hear from you. Contact us and let us know how else we can support you. Email

Past campaigns

  • Our Early Years Agenda campaign called for changes to government policies on funding, Ofsted and ‘schoolification’.
  • Our Rewind on Ratios campaign successfully called on the government to scrap plans to relax adult-child ratios in early years settings.



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