Strong Early Years London

holding hands

The Alliance is working with the Mayor of London and Ceeda offering business support to London's early years providers through an initiative called Strong Early Years London.

The Mayor of London, Sadiq Khan, has invested £150,000 in the programme to help support London’s under pressure nurseries and childminders - recognising that London's early years sector is essential in preparing children for school, reducing the inequality gap and helping parents and carers return to work.

Strong Early Years London is being delivered in partnership with the Alliance and Ceeda to provide London’s nurseries and childminders with a sector-specific one-stop-shop on the London Business Hub. 

It comes after research published by the Mayor earlier in 2021 found that early years providers across the capital will struggle to survive the year.

The report found that 64 per cent of nurseries and 56 per cent of childminders consider their services to be at immediate risk of closure or to be facing potential closure in the next 12 months – with those in disadvantaged areas more likely to class themselves as ‘struggling’. 

Dedicated online business advice hub and consultancy service

The Strong Early Years London programme includes a dedicated online business hub and sector-focused consultancy service.

The online business hub allows London’s nurseries, pre-schools and childminders to access a range of sector-specific advice and guidance all in one place, including:

  • blogs
  • webinars
  • ‘Business Connect’ interactive online events exploring topics such as digital marketing, effective staff recruitment and management, business health checks and budget forecasting.
  • information about upcoming business-advisory events
  • links to dedicated local authority services and wider support for small and medium sized enterprises (SMEs).

The project is being led by the Early Years Alliance and delivered in collaboration with London boroughs and other training providers.

It will begin delivering up to three hours of expert consultancy services to providers to help business owners and managers identify their specific development needs and offer tailored one-to-one support via video meet or telephone.

Nursery and pre-school managers and childminders are invited to visit the early years and childminding page within the London Business Hub page to register their interest in one-to-one consultancy.

To date nearly 400 early years business leaders have benefited from the online business hub services, which are accessed via the early years and childminding page.



Visit the London Business Hub Early Years and Childminding page


Upcoming events

Business Connect – Key Elements of Attracting New Committee Members and Effective Handover

Are you a committee run pre-school? Do your staff and families understand the important role that committees play in running a successful provision?

In this session we will be looking at understanding the roles of the committee and how we can share the benefits of being part of a committee as a way of attracting new members. We will explore the importance of an effective handover as committees change and how good communication and partnership between setting staff and the committee is key to good governance. There will also be opportunities to share good practice and discuss the topic with other early years colleagues.

Sep 14, 2021, 6.30pm

Register for the event

Business Connect – Strong Early Years London Update

Commissioned by the Mayor of London, the Strong Early Years London programme has been providing business support to the capital's PVI providers since June. We want to hear from you about how useful the programme has been for you and your business so far and what you would like attention to focus on in the coming months.

Strong Early Years London is entering its exciting second phase with the launch of a one-stop-shop website for early years business support ( and expert one-to-one business advice. Join Michael Freeston and Gary Croxon of the Early Years Alliance to find out more about the programme’s forthcoming activities. We are also keen to hear your reflections on the support offered by the programme so far and take your views on where attention should focus up to March of next year.

Sep 17, 7.45am

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Business Connect – An Introduction to Creating an Effective Website

Does your early years provision have a website?

If so, are you making the most of it and does it truly reflect what your service offers?

Join Caroline Graham and Gary Croxon of the Early Years Alliance for this early evening session in which we will discuss why it’s important to have a website, as well as go through what kind of content your website should include in order to be effective, informative and appealing to both existing and prospective parents.

If you don’t have a website, we will also look at some of the options regarding how you can get one set up and what is required in terms of ongoing maintenance.

Sep 21, 6.30pm

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Business Connect – Key Elements for Effective Budgeting

Join us for this Business Connect workshop exploring what should be considered within a budget.

Through a presentation and discussion we will delve into the elements of income and expenditure that you should consider to support longer term financial success of your setting. Budgeting and ongoing understanding of finances is a must for any business: childminders, sessional and full day care.

Wednesday September 29, 4-5pm

Register for the event



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