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We are educators

There is a wealth of research showing the critical importance of the first five years of a child’s life to their long-term learning and development. And yet, despite this, all too often early years provision in this country is viewed and treated simply as ‘childcare’ to support parents to work, and not as vital early education.
Woman reading to a little girl who is sat on her lap

For far too long, hardworking, talented and knowledgeable early years professionals have been treated as ‘babysitters’ by policymakers, rather than valued as the educators that they are.

That’s why the Early Years Alliance launched the #WeAreEducators campaign: a positive, empowering campaign that aims to help those working in the early years highlight to parents, local communities and policymakers the unique importance of the early years, and the role that our fantastic workforce plays in shaping children’s lives.

“We are educators — not babysitters”

Use the form below to sign up to the campaign and get access to a free #WeAreEducators toolkit which includes:

Example #WeAreEducator social media assets

Get your #WeAreEducators supporter badge when you sign up for the campaign toolkit

Minds matter

Read our landmark report on the The impact of working in the early years sector on educators’ mental health and wellbeing, published in June 2018

The forgotten sector

Read our in-depth report on the severe financial impact of the Covid-19 outbreak on the early years sector in England, published in June 2020

Breaking point

Read our groundbreaking report on the impact of recruitment and retention challenges on the early years sector in England., published in December 2021.