For far too long, hardworking, talented and knowledgeable early years professionals have been treated as ‘babysitters’ by policymakers, rather than valued as the educators that they are.
That’s why the Early Years Alliance launched the #WeAreEducators campaign: a positive, empowering campaign that aims to help those working in the early years highlight to parents, local communities and policymakers the unique importance of the early years, and the role that our fantastic workforce plays in shaping children’s lives.
“We are educators — not babysitters”
Use the form below to sign up to the campaign and get access to a free #WeAreEducators toolkit which includes:
- A mini-guide on how to highlight the early education being delivered at your setting when communicating with parents and carers
- Posters for your settings highlighting the vital role of play in early learning
- Digital campaign supporter buttons for social media
- Downloadable #WeAreEducators profile picture frames for social media
- Digital recruitment banner adverts and social media graphics for your setting's website and social media pages
- Template press releases to announce your setting’s involvement in the campaign in your local press
- Template letters to send to your local MP inviting them to visit your setting to view the education delivered in action PLUS a briefing sheet with potential discussion points for the visit itself.
Example #WeAreEducator social media assets





